Visual Hierarchy Poster
When it comes to designing a poster, visual hierarchy is very important as it arranges the most essential messages before the less important ones.
A visual hierarchy is an arrangement of elements in a graduated series, from the most prominent to the least prominent, in an area of typographic space. When establishing a visual hierarchy, a designer carefully considers the relative importance of each element in the message, the nature of the reader, the environment where the communication will be read, and the need to create a cohesive arrangement of forms within the typographic space.
Some limitations were placed upon the creation of this poster. Its dimensions had to be 10″ x 16″ and could only use one font family. As a print project, it was created in Adobe InDesign as CMYK but was also limited to only three colors.
I chose Century Gothic as my typeface due to its modern yet classic appeal and utilized its four, basic variations of style and weight: Regular, Italic, Bold and Bold Italic.